Hop on hop off bus advertising

WTM offers bus advertising on attractive double-decker Europe-wide, giving advertisers the ability to engage with inhabitant and visitors across Europe. The hop on hop off buses go where adventure people go – they can be found on every urban landmark in the respective city. You have the option to wrap the tourist busses with your advertisement and bring your message to the busy streets of Europe’s most popular cities! The sightseeing buses serve as “rolling billboards”, traveling around populated streets, leaving a lasting impression on pedestrians, motorists, and passengers.

Make a statement with tourist bus ads

Make a huge impact in the desired city with your vibrant and colorful ads by posting your advertisement on the busses, which drive throughout the major city with your message. Hop on hop off bus ads is a great way to increase exposure of an ad campaign using sightseeing tour bus advertisements.
The advantage of double decker buses is, they combine the precision and reach of transit advertising with the attention-grabbing gravitas of large-format out-of-home.

Bus ads formats: Partial and full cover

Advertise on the rear of the double-decker buses; an iconic feature on the roads. Or you take the possibility to place your advertisement on the whole bus. Other formats on request.

The advantages:

  • The sightseeing buses run highly frequented routes in the city centers
  • 10 super rear can generate a total of 5 million contacts during a 2 weeks period
  • Eye-catching advertising medium

Key data:

  • Format: Super rear
  • Size: depending on the vehicle type
  • Duration: from 2 weeks
  • Lead time: 4 weeks before campaign start

Available cities:

  • Paris, Berlin
  • London, Barcelona
  • Rome, Lisbon
  • Madrid, Vienna
  • Athen, Milan
  • Other cities on request

How much does sightseeing bus advertising cost?

Every campaign is unique and can be influenced by a multitude of factors. Quantity of buses, duration, season, etc. However, we have included a sample cost for selected cities to give you an idea of performance/price.


By speaking to us you are guaranteed to get the most accurate price estimate for your campaign. For concrete enquiries about the number of buses, duration of the campaign or your budget size, we will make you an exact offer.

Examples of tour bus ads campaigns
WTM rolls out a variety of tour bus ads options for advertisers, here are a few of the standouts:


Mr. Absame Sugal
+ 49 (0)30. 22 45 89 97

wtm Marketing & Vertriebsconsulting GmbH
Scharnweberstraße 14
13405 Berlin

Advertise with us

Hop on hop off bus advertising can communicate your message to a large and valuable audience, quickly and affordably. Ready to create meaningful connections with your customers? Hit us up to get started on your OOH story.